Grow your business with Google Ads
If you want your business, services, etc. to reach as many people as possible, then you first need to advertise the business or services.
Now there are many ways to advertise such as Newspaper, Advertising on TV, Loudspeaker and the most powerful Internet etc. In today’s time, 87% of people spend the most time on the Internet, due to which advertising on the Internet is the most profitable and you can easily show your business products or services to people from anywhere in the world, sitting at home.
There are many platforms to advertise business on the Internet such as: Facebook, Instagram, Google Ads etc. Where you will find your customers among them, the most talked about is Google Ads.
What is Google Ads
Google Ads were previously known as Google Adwords but in 2018 Google changed the name of Google Adwords to Google Ads and now it is known as Google Ads.
As we know, the main source of Google’s revenue is Google Ads. In 2010, Google earned 28 Billion Dollars from Google Ads, after which its revenue is increasing continuously.
Advertising facilities like PPC (Per Click Cost), CPM (Click Per Thousand), Text, Banner, Videos Ads etc. have been provided on Google Ads. You can advertise your services and products on Google Ads very easily according to your budget. You can show ads (ads) in YouTube videos, you can show people wherever they are on the website, blogs and search engine of the people.
You can easily say that Google Ads makes different types of advertisements. Google does advertisements on its website like Blogger, YouTube and also on other people, Self Hosted Websites and Blogs. It does not take anyone’s help to show ads in Google Search Engine because Google Search Engine is advertising on Google Search Engine with the help of Google’s team and software, so all the money shown on Google Search Engine is paid to Google.
People who advertise on Google Ads want to show ads on Websites and Blogs in addition to Search Engine, for this, ads of Google logo are also seen on Websites and Blogs, for which the owner of Websites and Blogs pays the money of the advertisement. The best thing is that Google never cheats its customers. For that, Google has made very good terms and conditions
You can also earn money from home by working with Google, for this, you should have a website, blog or YouTube channel where you will advertise the logo of the people from Google.
With online advertising, you can show your ads to people who are likely to be interested in your products and services, filtering out those who are not interested. And you can track whether those people clicked on your ads or not. Online advertising also gives you the opportunity to reach potential customers, as they use more than one device – desktops, laptops, tablets, and Smartphone.
Benefits of Google Ads
With Google Ads, you can benefit from online advertising: Show your ads to the right people, in the right place, and at the right time. Google Ads offers many benefits, but here are some of the main benefits:
1. Target Your Ads: Targeting gives you the ability to show your ads and show them related ads to reach people with specific interests – such as people who are interested in your products and services.
Google Ads offers various methods of targeting, which we will explain in more detail later. For the present, here is a look at the options related to online advertising, which can make your marketing campaigns even more targeted:
Keywords: Words or phrases related to your products and service that are used to show your ads when customers search for those words or visit related websites.
Ad position: Show your ads on the Google search results page and website which are part of Google search and Display Network.
Age, location, and language: The age, geographic location, and language of your customers.
Day, Time, and Frequency: Show your ads during certain hours or days of the week and determine how often your ads appear.
Devices: Your ads can appear on all device types, and you can fine-tune which devices your ads appear on and when.
2. Control your costs: With Google Adword, you get control over how you spend your money. There is no minimum limit. And you can choose how much you spend per month, per day, and per ad. You will only pay when someone clicks on your ad.
3. Measure your success: With Google Adword, you will know if someone clicks on your ad. If they clicked on your ad and completed an activity that is important to your business – such as buying your product, downloading your application, or placing an order over the phone – you can track it as well.
By seeing which ads are being clicked and which are not, you can quickly know where to invest in your campaign. As a result, your return on investment may increase.
You can get other valuable data, including information about how much you had to spend on average for an advertisement that caused your customers to make online purchases or phone calls. And by using some analytics tools, you can also learn about your customers’ shopping habits – such as how long they have a tendency to investigate your product before purchasing it.
4. Manage Your Campaigns: Google Adword also provides you with tools to easily manage and monitor accounts.
If you manage multiple Google Adword accounts, the My Client Center (MCC) manager account is a powerful tool that can save your time. With this help, you can easily view and manage all your Google Ads accounts from one place.
You can also manage your Google Adword account offline with Google Adword Editor, a free, downloadable desktop application that allows you to make changes to your account quickly and conveniently. With Google Adword Editor, you can download your account information, edit your campaigns offline, and then upload your changes to Google Ads. You can use Google Adword Editor to manage, edit and view multiple accounts at the same time, to copy or paste items between ad groups and campaigns, and bring back multiple changes when editing campaigns. And can do it again.