Why Social Media Marketing Is Important for Business
Man is naturally a social animal. Wherever we go, we find each other. Being in the community is the reason for today’s social media growth. Social media gives us the opportunity to connect with anyone, anytime, anywhere. For this reason, social media is also impacting the way we do business. Let’s see how this happens.
Some important Sayings
Traditional Media – Whatever the medium of communication before digital technology, it can be called traditional media. – like TV, radio, newspaper and books
Customer Blockage – The attempt to get customers to buy repeatedly over a long period of time is called a customer halt.
Real-time conversation – This is an exchange of news without any interruption. There is a time difference between the making and printing of newspaper commercials. That is why it does not happen in real time. While social media is current.: As soon as the post goes live, it is immediately visible to the whole world.
Customer Integrity – This means. That people buy goods from the same place over and over again, not from its competitive business. Loyal customers will always buy goods from their beloved company again and again, regardless of cheap or easy methods. Being a good business, you can increase the loyalty of your customers to you through good service and interesting marketing methods.
What is social media?
Social media is one such group of websites and apps which gives people a chance to connect with each other through photos, writings, and videos. There are many mediums of social media – from Facebook, Twitter and Whatsapp to Youtube and Linkedin.
Social media has completely changed the way to reach customers. From small startups with five employees to large companies with over 50,000 employees, everyone is using social media to reach people. This gives a golden opportunity to reach out to your customers and build good relationships with them. This is an exciting way of marketing. This is our attempt in this course. To make these ideas work for you
What is social media marketing?
Social media can prove to be effective not only for your personal use, but also for your business. All small and big companies and NGOs can use social media to connect with customers and grow their online community. The use of social media to reach people and promote their business is called social media marketing.
Many successful businesses, through social media, are changing the way people learn, test, and search. Businesses can publish their advertising on social media, planned and keeping their customers in mind. You can also get good value for money spent on advertisements from social media.
What are the changes from social media to marketing?
Social media marketing is a two way conversation, where you can build a deep and long lasting relationship with direct interaction with your customer because it is dependent on feedback. It has become much easier to negotiate at the right time.
Social media marketing is the right way to raise awareness of your business and make a good impression. Inspiring posts give you an amazing chance to connect with your customers. How these posts are composed. We will discuss in the lesson “How to connect with our customers and audiences”..
Social media marketing helps your business connect with customers and audiences keep them happy and answer their questions. Not only does it convey your message to customers, but it also helps in answering their questions in the right time by listening and understanding the customers. This way of interacting with existing and new customers can completely change the way a business is promoted. Talking in a simple tone will make people feel comfortable talking to you. With this technology, not only will your customers spend more time with you, but you will be able to understand your customers and audience better and provide better services to them
We just discussed how social media has changed marketing. Now let’s pay a little attention to our own experiences. Pick a pen and answer these questions
Have you ever tried to connect with a business on social media?
If your answer is yes, then how did they answer your question? What did you like about the way they responded? What did you not like in the way they responded?
If you can understand what things work on social media, then you can also use them to run the social media of your business
Benefits of connecting with people
After all, what is so special in social media marketing? If seen, this can greatly benefit your business.
It gives you an opportunity to reach new customers quickly. Social media helps your business reach millions of people in a personalized and planned way.
Your online business discussion, your customers’ experience and the appreciation they all receive can help your business grow and let people know about it.
It gives you a chance to connect in real time. Social media gives you the opportunity to post content and connect with people instantly.
The status of can be made soon. Due to being able to talk all the time, your business is available to everyone at any time.
For example, Rajat puts pictures of flowers on her Facebook page daily, so that her customers are always informed of her services means to answer their questions immediately that its customer experience is always personal and uninterrupted.
Interesting: Nowadays, anyone can find the answer to any question by searching on the Internet immediately. And this is what people expect for such agility like lightning. So try to answer the questions as soon as possible to keep your customers happy.
It increases trust and relevance. Social media gives you an opportunity to connect with customers like this, so that they feel honoured. Honest interactions can build customer trust over the long term.
It gives you a chance to learn more about your customers and audience. – Such as their routines, needs, needs and hobbies. It helps in matching your business and its message with their interest.