Why Digital Marketing is Important for Businesses
Marketing is one of the most important parts of businesses and enterprises. No one can think of entrepreneurship or start-up without thinking about marketing. And among the current scenario of marketing development, marketing mainly refers to digital marketing. More than 90% of marketing activities can only be done by digital marketing. In 2020, digital marketing comprises more than 85% of advertising and marketing achievements. Within a year or two, digital marketing will cover more than 95% of marketing activities. This is why you need to learn and adopt digital marketing. There are more than 20 reasons for the need for digital marketing. I will tell you the top 13 reasons why digital marketing is important for businesses. In the discussion, we will see why you cannot imagine entrepreneurship and start-ups without digital marketing.
Before explaining the importance of digital marketing, let us also tell you what digital marketing is.
Digital marketing is also known as online marketing and internet marketing. It is called digital marketing in Hindi. The name indicates that the marketing method that uses digital technology via the Internet and is transmitted online in digital marketing.
Digital platforms, digital channels, digital media, digital technology, and digital analytics are the five bases of digital marketing. Digital strategy is the main focus of digital marketing.
Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Marketing (SMM), Pay per Click (PPC), Email Marketing (email marketing, Affiliate Marketing), Mobile Marketing (mobile marketing, content marketing) are the main types of digital marketing.
Why Digital Marketing Is Important?
The top reasons why digital marketing is important and why businesses need it are as follows:
1. Digital marketing is cost-effective: It has been tested a thousand times that digital marketing requires less investment than traditional offline marketing. In digital marketing, every rupee invested directly into marketing impact. Since there is no need for physical marketing material and human-based campaigns in digital marketing, it may normally be possible to reduce marketing costs. Digital marketing can ensure a better return on investment. A high probability of goal-oriented marketing also ensures better and effective management of marketing spend.
2. It ensures a high rate of investment (Ensures High ROI): There is a fear of not getting a return on investment in digital marketing. Because each level of investment can be easily managed through digital marketing, a strategic digital marketing campaign can ensure a return on each level of spending. Also, since digital marketing is cheaper than traditional marketing, the returns will definitely be higher.
3. It ensures investment in the right direction: Tracking and analytics are two powerful tools that help digital marketing invest only in the right direction. There is hardly any evidence that a skilled digital marketer ever has a strategy that leads the campaign in the wrong direction. How investment correlates with impact can be easily tracked from daily reports generated through multiple tools. This was not possible in any traditional marketing technique.
digital marketing for business
4. Digital marketing is completely goal-oriented: It was never possible in any of the traditional and offline marketing methods that the company or brand could directly target the potential customer with 99% accuracy. But, it is very easy to target a potential customer in an online marketing campaign. Such as location, age, gender, cultural acceptance, behaviour patron, online activities, etc. subtle details can be targeted with more precision. Therefore, target customers can be easily reached through digital marketing. This helps the campaigner to use the budget smartly and achieve better ROI.
5. Data analysis is very easy in digital marketing: The entire power of digital marketing is tied to the ability to assimilate and analyze data in real-time and very efficiently. Digital marketing has analytics everywhere and everywhere. The abundance of data is indeed a major strength of digital marketing. Never before has it been possible to do marketing based on facts derived from data. In digital marketing, data can really speak and only speak the truth.
6. Smarter customer engagement may be possible in digital marketing: The emergence of digital marketing provided opportunities for customers to engage radically with the brand. Distance between business and customers decreased. Social media and community forums enabled both brand and customer proximity. This helped businesses and brands gain better loyalty from customers. This was never possible in offline marketing.
7. It can establish great trust in brands: Every business wants it to be more loyal to customers. Customers will have great confidence in the brands. But it was very difficult to show credibility to customers through traditional methods of marketing. Digital marketing can easily solve a long-term problem. Since digital marketing provides ample opportunities for relationships with customers, it attracts more trust. Digital marketing helps in better brand management.
8. Digital Marketing Brings Quick Impact: Marketing takes time to bring impact. However, digital marketing helps in rapidly increasing the effects of any campaign. Since messages promoted through digital marketing can reach distant corners consistently and rapidly, its impact increases on its own. It is not so effective in traditional offline marketing and advertising.
9. Effectiveness of 24X7 Marketing: Another important aspect of digital marketing is its continued engagement with customers and prospects. The watch never stops in digital marketing. All digital channels are open for 24X7. Automated systems associated with digital marketing provide sufficient power to engage with customers around the clock.
10. It is also affordable by small businessmen: Unlike traditional marketing, digital marketing is open to all businesses and enterprises of all sizes. Small or micro, every business can bear the investment cost for digital marketing. Digital marketing truly brings freedom for all. Since the amount of investment is many times lower than traditional marketing, it can never be a burden to small businesses.
11. High Conversion Rate: The success of any marketing campaign can be measured through conversion rate. The number of targeted prospects for customers means a lot for marketing. The data, analytics and remarketing models available for digital marketing help in better conversion. Easy conversion is one of the biggest strengths of digital marketing. Such a feature is not available in any form of traditional marketing.
12. Personal level communication through mobile technology: Mobile phone is a medium that helps digital marketers reach every customer. More than two-thirds of the population worldwide use smart phones. Digital marketing is steadily gaining strength thanks to cheap data plans and the ever-decreasing prices of mobile devices.
13. Can reach any corner of the world in minutes: Speed and penetration are one and two important things why every business should adopt digital marketing. Digital marketing reduced both the time and distance required to reach customers. Both time and distance are not more factors for marketing. Never before have there been such great possibilities of limitless and borderless marketing.
There are more than a dozen reasons that every business should adopt digital marketing. If you have not yet digitized your marketing approach from a traditional one, you should do it as soon as possible. Almost all of your customers are online. You can never reach them through traditional marketing model.