SEO Potential for Small Business
Do You Know What is The Potential of SEO for Small Businesses? Are there opportunities for these businesses? One of the reasons most website owners focus on search engine optimization (SEO) is because opposition to paid advertising is associated with long-term benefits.
However, when companies need to reduce the amount spent, marketing is often the first area to cut. This leads many small business owners to the question of whether SEO is still worth the time, effort and money.
Introduction to Search Marketing
According to a study by Jupiter Research, 81% of users find websites in search engines. This data makes it very clear that you need at least some sort of search engine presence. This presence can be “earned” through SEO or purchased through Google advertising.
The task of SEO is to optimize a site to make it more search engine friendly. It covers a wide range of building from keyword optimization to link building strategies and takes some time to implement successfully.
Google uses complex algorithms to regularly change websites and SEO guidelines. This means that the search engine ranking of the site may vary when the algorithm update is released. However, those who consistently use SEO techniques should gain a better position in Google over time.
Google advertising is a tool for purchasing advertisements and sponsored links that appear on search engine result pages (SERPs). When you buy ads on search engines like Google, you can bid on the keywords that appear in Google search results.
The higher the price you pay for a keyword, the more likely it is to appear on the first page. This feature allows companies to spread their message to a larger audience in a short period of time. However, the budget can be expensive when used over a long period of time.
Neither SEO nor advertising on Google can guarantee front page position, but when done strategically, both can help you reach your target audience.
Investment and Conditions
The main advantage of advertisements is the speed with which you can advertise on search engines with many different keywords and reach a large audience.
When you run a campaign like this, you can appear on the first page of Google with a multitude of relevant keywords in minutes. However, each of these keywords will have a price difference. So you can spend a few dollars per click on one campaign and a few dollars per click on another. This strategy is not so cheap in terms of budget.
When you compare the potential of organic SEO, you will see a big difference. While an organic SEO campaign takes longer to see results, the Search Engine Marketing Professionals Organization (SEMPO) estimates that 11% of spending on advertising is spent on organic search, versus 87% on advertising.
As compared to $ 1 billion spent on PPC, $ 10 billion has been spent on SEO. Given how much organic research can be most effective and how cheap it is to employ in a marketing campaign it will almost always be the best option in the long run.
Also, read How to advertise on the Internet and see practical tips for great results.
Organic results are more respected
Research has shown that organic results are 8,5 times more likely than advertising results to show that SEO capabilities are great for companies of any size and segment.
This is probably because users gradually learn the difference between organic and paid results and recognize that organic results are often more relevant to them, while paid ones are simply “advertisements”.
O Content marketing plays an important role in this, as people feel more confident – depending on the case – in clicking and browsing valuable blog content, for example, than purely commercial advertisements.
If we look at conversion rates, it seems that the ads are doing something better. Paid search results 1,5 are more likely to convert clicks than organic search. However, this is probably because the landing page and text have been heavily optimized by the advertiser.
From analyzing this data, it is clear that organic search results still represent the highest percentage of clicks. So if you are trying to decide between purely organic and commercials, the logical choice is organic.
However, the best choice is usually to combine both strategies, as SEO can take some time to see results. Looking for free ways to advertise on Google? Check out some options that bring more visibility to your brand.
When is the ad worth it?
While organic search is an ideal choice for most small businesses, there are times when it is worth the investment value in advertisements.
If you have just started a new business, for example, an advertising campaign can help you quickly increase brand awareness. Or, if you have just launched a new product or service, this strategy may be even more appropriate as it brings rapid payback because campaigns can be switched on and off in advertisements, it can also run on certain days of the week. For example, if you have a restaurant and offer discounts on Tuesdays, you can make sure that your ads always appear on Tuesdays.
You can adjust your campaign budget at any time. So if your business is doing well, you can increase your advertising budget to attract more customers. If cash flow is tight, you can also reduce your budget.
Advertisements are also better for companies that sell products rather than services. If you have a web design company, for example, the ability of SEO will be bigger than ads for you. However, if you are a company that sells satellite TV packages or new gadgets, then opt for advertisements.
Conclusion: Which SEO Potential?
Although it takes longer to run an effective SEO campaign, the organic strategy is still worth the time and effort. It is much cheaper to invest, attracts more clicks through sponsored links, and organic search results are more reliable than paid advertisements. You will not get high ratings overnight, but your business will have many benefits in the long run.
As you can see, the potential of SEO is many for your business and you should start as early as possible to get online visibility.